01
REASONING
Why //
There was nothing wrong with the original.
We changed it anyway.
ODDINARY started with a simple observation: most things look exactly how you'd expect them to.
We found that a little disappointing.
So we started making things the way we wanted them. Familiar pieces. Unfamiliar decisions.
No revolution. No world-changing mission.
Just a different way of doing the same thing.
Metal //
We have a thing for metal.
Thread would've worked. Embroidery would've been easier.
But we preferred metal.
Cold to the touch. Solid in your hand. Unnecessarily satisfying.
Does a hat need a metal logo? Probably not. Does it look better with one?
We think so.
That's enough of a reason for us.
The Alteration //
We don't believe everything needs reinventing.
Sometimes, it just needs one questionable decision.
A familiar shape. A different material. A detail that probably didn't need to exist.
We make small alterations and treat them like major developments.
Because to us, they are.
Ordinary is a matter of opinion.